Is the gift card industry ready for the modern consumer?

The buying environment is changing at a rate of knots and it is important the gift card and voucher industry keeps up and maximises innovation and the opportunity this offers. This year’s conference takes an in-depth look at the overall gift card industry launching the UKGCVA State of the Nation research study. It will also explore the psychology of giving and ask how Brexit is going to affect the future of retail amongst other key topics.

Please see below or download the current Agenda, and see our latest Speaker announcements.

Please join the conversation pre conference on Twitter using #ukgcva2017 and LinkedIn, where our speakers will be participating in discussions and you can chat with other delegates.



Predicting tomorrow’s customers – welcome to the future!
Will Higham: Consumer Futurist, Strategist and Speaker, Next Big Thing
The opening session takes us to the future and explores tomorrow’s customers, how to anticipate their demands, behaviours and expectations.

State of the Nation – research revealed
Maureen Hinton: Group Research Director, Global Data previously Verdict Retail
The exclusive launch of UKGCVA’s State of the Nation research, sponsored by SVS. This session will explore the behaviour and preferences of the modern consumer and how ready the industry is to meet these demands. The White Paper includes insight from consumers, gift card experts and C-suite retailers, which will be distributed at the conference.

Live focus group
Chair: Natalie Calvert, CEO, Calcom Group
An onstage discussion following on from the research findings will include real-life customers, an industry expert, a consumer strategist and will invite questions from the audience.

Reward and recognition – how are gift cards doing?
Chair: Eoin Whyte, UKGCVA Executive Chair and Sales Director, Savvy
As a key growth channel this expert panel will provide an insight into the growth of the B2B market: opportunities, challenges and innovation.

The global gift card market: an insightful and thought provoking view of the world of gift cards
Jenny Parris, Senior Vice President, Global Marketing and Product, SVS
How does the UK compare to the rest of the world? What are the opportunities, challenges and differences? And what is the next big thing to hit the industry?

Innovation and maximising your business through new technologies
Christer Holloman: CEO and Co-Founder of Divido and technology trends expert
This session provides an opportunity for the gift card industry to explore other sectors and see how innovation and new technology has changed and grown their business model.

Industry update panel discussion
Chair: Mark Essex, Director, Public Policy, KPMG
What has changed in the last 12 months? What are the key issues? And what does this mean for the industry? Topics include: Legislation, VAT, Brexit, Fraud and Security. This panel gives an insight into the specialist topics covered at UKGCVA members’ meetings.

UK and USA – in conversation
Gail Cohen, Director General, UKGCVA, talks with Erin Wood, Retail Gift Card Association (RGCA) about the US market, differences, similarities and what we can learn from each other.

UKGCVA’s Got Talent
UKGCVA members share their new innovations – 3 minutes each, against the clock! Back for a second year due to popular demand, listen to what is new and exciting in the industry as members present live, vying for your votes to have the best innovation!

Are gift cards an under-utilised loyalty and insight tool?
Chair: Glenrose Harwood, Retail Development Manager, CPI Card Group
Loyalty programmes are key to many retailers with the aim of increasing engagement and capturing data; gift cards are known to play a significant role in ensuring brand loyalty and up-sell. What more can they do?


My 4th year and hands down the best and in a different league to previous ones when it comes to quality and calibre of speakers, topics (bigger picture stuff and insights into US trends was valuable and refreshing) and general engagement. Genuinely enjoyable.